Ferrari Luce Debuts: Italian Icon Breaks Design Mold for EV Era
· Jeremy White
Ferrari just unveiled the Luce, its first all electric vehicle. And it looks nothing like a Ferrari.
Ferrari just unveiled the Luce, its first all electric vehicle. And it looks nothing like a Ferrari. The covers came off this week, and the design completely breaks from the Italian maker’s usual aesthetic. If you were expecting a sleek, low slung sports car with a screaming V12, think again.
The Luce is a fastback crossover. It’s tall, sculpted, and surprisingly understated. The iconic Ferrari grille is gone. The quad tailpipes are history. In their place is a smooth front end, flush door handles, and a clean profile that feels more like a luxury grand tourer than a track monster. This is Ferrari’s way of signaling that the electric era demands a fresh visual language, not just a rebadged combustion car.
Under the skin, Ferrari developed a new modular platform specifically for EVs. They’re keeping the full specs close to the chest for now, but expect serious performance. This is still a Ferrari. The company says the Luce will hit production next year, with deliveries starting in late 2026. It will slot in as a more practical, daily drivable model, but one that still promises to reward the driver.
The big news here isn’t just another electric car. It’s Ferrari admitting that their classic design DNA can’t simply be electrified. They had to start from scratch. If the Luce succeeds, it could reshape how the world sees high performance EVs. If it flops, it might be the most expensive design experiment in automotive history. Either way, the Ferrari we thought we knew is gone.