Meta AI app now generates clickbait-style news feed with fake stories
· Robert Hart
Meta is now using AI to generate clickbait articles for its standalone Meta AI app.…
Meta is now using AI to generate clickbait articles for its standalone Meta AI app. The app, which launched in April 2025, originally featured a public "Discover" feed filled with AI-generated images and user conversations. That feed has since been replaced with a standard chatbot interface.
The new "For You" section in the app serves up a list of story recommendations. But these aren't links to real journalism. The topics, images, and text are all created by artificial intelligence. And as you might expect from AI generated content, the quality is highly questionable. Think weird mashups like an image of the royal family featuring two Queen Elizabeth IIs.
This shift feels especially ironic given that Facebook has been hosting human written clickbait articles for years. Now Meta is cutting out the middleman and making its own low quality content from scratch. The AI generated stories fill the "For You" feed, but they lack any real reporting, fact checking, or accountability.
The move raises some uncomfortable questions. If Meta can flood its own app with AI written fluff, what stops it from doing the same across Facebook and Instagram? And if the content is bad enough, users might start to question the value of engaging with Meta AI at all. For now, the app seems to be trading utility for engagement, and the tradeoff is not a great one.